Admission is free. The Carle’s brand values are: Welcoming, inclusive of all ages, innovative, joyful, and creative, Creativity is the heart of what The Carle wants to inspire, The current logo is an unconventional vertical structure, negatively affecting scalability, The Carle celebrates art and Illustrations so they should stand out and be prioritized. One acrylic magnet featuring the iconic logo of The Eric Carle Museum of Picture Book Art. On the homepage, I eliminated one of the search features within the banner because of its redundancy. Hampshire College Art Gallery . Pieces range from 4 to 14 inches long and 3 to 5.5 inches high.

This was beneficial for my growth as a designer because it allowed me to gain new insights and strategies to design which include using grids and software shortcuts. From the UX team, we received research and annotated wireframes for an online portal to house The Carle’s educational material. Magnet featuring Moomin from Tove Jansson's classic book series. Magnet featuring Tove Jansson's Moomin and Snorkmaiden. The vertical design presented layout flexibility issues.

We wanted to prioritize accessibility with our solution for The Carle because, as an educational institute, it is synonymous that the content was identifiable and digestible for the visitors. The Very Hungry Caterpillar Jumbo Magnet Set features 14 large super strong magnets of recognizable characters and scenes from the popular picture book. The main challenge was The Carle’s many filtering options that were created by the UX team. I learned that design is a collaborative process, where receiving designer feedback, is fundamental during the iterative process. Book items are color coded with blue for books and orange for activity items to increase transparency. Lack of hierarchy in main content area feels too busy and cluttered. It was challenging, but I was satisfied with the end results, opening new opportunities for creativity. Creating microinteractions was a new process for me. However, the presence of CTA button is lossed to the side. It was a learning experience working with different personalities who had completely different approaches to design solutions.

Within this menu, the filtering options are organized into three main categories: general, books, and activities. The Eric Carle Museum of Picture Book Art is proud to celebrate the publication’s golden anniversary with the exhibition The Very Hungry Caterpillar Turns 50, on view from September 8, 2018 through March 24, 2019. The Berkshires are OPEN and ready to welcome you! Every purchase supports the Museum’s mission of art appreciation and early literacy. Free Shipping on orders $100+ with coupon code FREESHIP. They’ll have so much fun sorting the magnets by number, category, color, word, opposite, pattern and more, they won’t even realize they’re learning! Translating the content onto a mobile responsive design, the overall structure remains the same with some structural reorganization. Ultimate Construction Site Book. Item No. Three sheets of magnets featuring characters and art from the classic books and four illustrated backgrounds can be arranged and re-arranged inside the tin package. When creating our logos, we wanted to keep simplicity in mind, to ensure scalability and accessibility. The logo had its own problems with accessibility when scaled down.

The geometric shapes that make up the “C” and “M” of the logo break out to create the home icon, improving affordance and discoverability. Instead, by making a reservation, you generate a single-use pass that can be printed anywhere and presented at the museum on the date of your reservation. During usability testing, participants were able to complete the task list successfully. The mission ofThe Eric Carle Museumof Picture Book Art,a non-profit organizationin Amherst, MA,is to inspire a love ofart and readingthrough picture books. Measures approximately 10" long x 3" high. The geometric shapes pays homage to The Carle Museum’s physical architecture. To address this, I simplified and streamlined the filtering function into a slide in, drop down menu. Item cards are displayed in a two-column layout and the top navigation features are compressed into a hamburger menu. Measures 3" x 2.5". Printed on a lightweight but durable magnet. In addition, the UX team noted that some users missed the option to filter by books and activities. Use this new digital guide to explore our region and plan your travels. I wanted to convey a sense of calmness and relaxation to ease our target user’s mind from the daily stress of not having enough time to create their dedicated lesson plans. Magnet measures 1.5" x 3.5" and is perfect for a colorful reminder of your favorite museum on your home fridge or office filing cabinet. c/o Five Colleges Eric Carle has received numerous honorary degrees from colleges and universities including Williams College in 2016, Smith College in 2014, Appalachian State University in 2013 and from Bates College in 2007. 35 1-3/4" tall wooden pieces per set Full magnetic backing Magnetic pieces made of 80% recycled wood Printed with nontoxic inks, Magnet featuring Dick Bruna's Miffy. “The very best bookstore for picture books in the entire world.”. I wanted the blue to convey trust and the orange to convey a sense of joy. The detailed illustrations within the logo presented an accessibility issue when scaled down. After a successful meeting, we examined the website and found that the current structure severely lacked hierarchy and affordance. Celebrate the career of iconic children's illustrator Eric Carle and his cherished characters with The Very Hungry Caterpillar & Friends Magnetic Character Set from Mudpuppy. I sketched dozens of logos for The Carle, narrowing my concepts down to the strongest three. Throughout the year, the Museum will mark the anniversary with special programs, outreach activities, and giveaways.

Too many colors and an unbalanced layout. Our task was daunting, but we were determined to solve the challenge. Magnet measures 1.5" x 3.5" and is perfect for a colorful reminder of your favorite museum on your home fridge or office filing cabinet. Several of the competitors’ palettes use a mix of muted or neutral colors and vibrant colors. The idea played on the fact that selecting the logo would navigate the user back to the “home” page. 413.542.4015. The full magnetic backing will hold even the very full caterpillar firmly in position.

97 Spring St. There are two navigational bars, one ontop and the second at the bottom. To create a memorable brand, we concluded that vibrant colors should be used in our designs because it would better align with the personality of their products. The Eric Carle Museum of Picture Book Art . The museum does a terrible job at defining what it really is. I decided on the geometric logo. The Museum has welcomed more than 500,000 visitors, including more than 30,000 school children, since it opened its doors in 2002. Amherst, MA 01002 Metal tray not included. Exhibition space for visual arts, installations, performance pieces and video presentations. Our team conducted a visual competitive analysis with six competitors. Using my calm style tile as the foundation for my design direction, I incorporated similar design patterns for my high fidelity screens. Discover Eric Carle, Learn how he makes his tissues and even find out where his museum is! Together as a team, we evaluated the annotated wireframes from the UX team and ideated on the content and layout, enhancing the user experience. I felt that these two complimentary colors represented The Carle Museum the best - a trusted educational institute, housing colorful illustrations and fun educational resources. Users described the overall feel to be user friendly and calming; the overarching theme of my design direction. I collaborated with two other UI Designers on research and testing, and produced individual redesigns of The Eric Carle website's visual branding with emphasis on creativity. Their current website, which houses more than 11,000 objects, ranging from a collection of illustrated books to educational activities, was in need of a refresh. During research synthesis, our team had an easier time recalling competitors who had used vibrant colors on their websites as opposed to the competitors who’d use muted colors. On the right of those images and below the introductory text is the explore button that will navigate the user onto the The Carle’s main content page. Use your Eric Carle menagerie to decorate the refrigerator or any metal surface. The problem comes with marketing.

This is redundant and a waste of digital real estate. Instead, the ‘welcome’ banner section will showcase three rotating images, provided with context, to inform the user what the Carle has to offer. Children's Museum at Holyoke; Eric Carle Museum; MASS MoCA; Smith College Museum of Art 50 1-3/4" tall wooden pieces per set Full magnetic backing Magnetic pieces made of 80% recycled wood Package contains 85% recycled paper Printed with nontoxic inks.

They identified the target audience for The Carle and created a user persona and problem statement. $4.75. Each card will either have a book or activity icon, and a text description above the card. Typography: Majority of the competitors used sans-serif fonts with an exception of museo and museo slab. The importance of donations were emphasized during the SME call, highlighting it as one of the site's key features. Below is the InVision prototype for The Carle's web on desktop dimensions.

Providing hours of fun at home or on the go, all pieces fit neatly back into the hinged tin for easy travel.• 3 sheets of magnets• 4 illustrated background scenes• Magnets adhere to tin package• Hinged tin: 8.75 x 6.25 x 1 in.• Ages 3 and up, Wooden magnetic shapes include Eric Carle favorites: brown bear, polar bear, elephant, lion, fox, horse, cow, leopard, giraffe, hippopotamus, kangaroo, walrus, octopus, pig, dog, peacock, cat, sea lion, dolphin, sheep, sea turtle, flamingo, frog, duck, fish, birds, butterfly, and of course, the Very Hungry Caterpillar, its leaf, and some of the food it ate!

The vibrant colors are intentionally toned down to reduce noise and so users’ attention can focus onto the content itself. Analyzing our research and SME interview takeaways we created three design principles. Some restrications may apply. Decorate or spell out words on the refrigerator or any metal surface. One acrylic magnet featuring the iconic logo of The Eric Carle Museum of Picture Book Art. This was my first design project collaborating with other UI designers. Eric Carle's picture books were, obviously, written for children, but the genre extends beyond just children's books and the museum is geared more to adults than to children. From our research, we identified three takeaways. The Eric Carle Museum of Picture Book Art is a non-profit organization whose goal is to inspire a love of art and reading through picture books. *United States destinations only. I made an informed decision to move forward with the (calm) design direction with the blue and orange because it tested the most positive with educators during desirability testing. See you soon #intheBerkshires! Majority of the users had described the design of the cards as easily identifiable and found the filtering search flow intuitive. Welcome to the Official Eric Carle Website! Exhibiting and interpreting the geological history of Earth and the Connecticut River Valley as told by rocks, minerals and fossils, Celebrating the life, times and legacy of one of America's greatest poets, Three galleries of picture book art and a hands-on art studio, Exhibition space for visual arts, installations, performance pieces and video presentations, Authentic 18th-century New England village with an extraordinary collection of early American arts and antiques, Active program of free exhibitions and events, late-night open hours and a museum shop/café, Permanent collection of 16,000 objects exhibited on a rotating basis, including paintings, sculpture and works on paper, A college art museum with a strong educational and public focus featuring a diverse, world-class collection, A forum for renowned and emerging artists to test ideas through exhibitions and educational programming, Discover a lively world of Yiddish culture through exhibits, educational programs, concerts, films and other events, Fostering lifelong learning through art, culture, science and history, Museums10